Social Media has to do with the aspect of mass communication which incorporates internet technologies to enable people publish content such as texts, images and videos with others without requiring specialist technical skills. The 21st century is often regarded as the age of the Social/New Media. Aside the traditional ways of communicating with the masses, new ways of connecting the world has come about and the world is now a global village. Perhaps, nothing else has driven globalisation and technological advancement like Social Media has. The century is often referred to as the age of the New/Social Media. As Social Media becomes proliferated, acceptance also increases as the internet becomes more accessible and data cap increases.
People now embrace internet usage and the acceptance rate is growing by the day, this has given rise to an acceptance of Social Media too. Even the older generations now participate actively in Social Media conversations. As far back as 2012, Nigeria had 56 million active internet users. With the rate at which usage rises, it is projected that a time will come when the entire population of the world will use the internet.
Social Media is very important to publicity and advertisement. Because of the larger audience it reaches, Social Media is fast replacing other traditional Media forms as the driver of Social change and agent of public information dissemination. Social Media and Instant Messengers are the fastest means of information dissemination in today’s world. Unlike conventional forms, Social Media also provides for a wider reach. More people use their mobile devices on the go unlike old forms of adverts and publicity that are stationery. The online nature of the information on Social Media makes it more accessible easily. It can be referred to anytime and it also encourages interaction.
Many companies engage their customers on Social Media by creating fora where the consumer needs can be accessed and consumers can share experiences. Also, several companies now maintain online customer care services where customers are attended to in real time. Unlike conventional Media, Social Media bridges the gap between the customers and the companies. Social Media is also cheaper compared to other Media. It allows for informality and the multiplier effect on information shared is high. Any person who has access to information can share with other people easily.
Many companies have also transferred raffle draws and other games to Social Media. A sizeable art of Corporate Social Responsibilities are now done on the internet so as to increase the companies’ visibility and establish an online presence. It allows for more participation and guarantees more transparency. Because Social Media allows for easy participation of customers, it also allows the companies to feel the pulse of the customers. Many opinion polls which has influenced product change, brand change and company focus have been created on Social Media.
Most companies that make use of Social Media for publicity and advertisement reflect the paradigm shift that is characteristic of globalisation and growth. With 114 million active mobile subscriptions and counting in Nigeria alone, the internet is the new home of publicity and advertisement.
People now embrace internet usage and the acceptance rate is growing by the day, this has given rise to an acceptance of Social Media too. Even the older generations now participate actively in Social Media conversations. As far back as 2012, Nigeria had 56 million active internet users. With the rate at which usage rises, it is projected that a time will come when the entire population of the world will use the internet.
Social Media is very important to publicity and advertisement. Because of the larger audience it reaches, Social Media is fast replacing other traditional Media forms as the driver of Social change and agent of public information dissemination. Social Media and Instant Messengers are the fastest means of information dissemination in today’s world. Unlike conventional forms, Social Media also provides for a wider reach. More people use their mobile devices on the go unlike old forms of adverts and publicity that are stationery. The online nature of the information on Social Media makes it more accessible easily. It can be referred to anytime and it also encourages interaction.
Many companies engage their customers on Social Media by creating fora where the consumer needs can be accessed and consumers can share experiences. Also, several companies now maintain online customer care services where customers are attended to in real time. Unlike conventional Media, Social Media bridges the gap between the customers and the companies. Social Media is also cheaper compared to other Media. It allows for informality and the multiplier effect on information shared is high. Any person who has access to information can share with other people easily.
Many companies have also transferred raffle draws and other games to Social Media. A sizeable art of Corporate Social Responsibilities are now done on the internet so as to increase the companies’ visibility and establish an online presence. It allows for more participation and guarantees more transparency. Because Social Media allows for easy participation of customers, it also allows the companies to feel the pulse of the customers. Many opinion polls which has influenced product change, brand change and company focus have been created on Social Media.
Most companies that make use of Social Media for publicity and advertisement reflect the paradigm shift that is characteristic of globalisation and growth. With 114 million active mobile subscriptions and counting in Nigeria alone, the internet is the new home of publicity and advertisement.
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